Xfinity — “In-Grid”
In a quest to help customers break the infinite scroll, Xfinity places viewing recommendations right in its on-platform guide. These reccos can include anything from trending TV shows and new release movies to live sports on now and other entertainment events.
As creative lead on Xfinity’s “In-Grid” project, not only am I responsible for researching and writing ~150 entries each month. I manage the project’s workflow and mentor team members on guidelines and best practices.
It’s not as easy as it might sound — accurately conveying in 75 characters or less (including title) why something is worth watching. Even the simple act of grabbing a person’s attention while they’re racing through to the end of the guide can be a tiny miracle.
When I was hired by Tierney (now Carmichael Lynch) in 2022, In-Grid was generating effectively zero engagement. Within months, I turned the project around, regularly achieving 20-40% above client benchmarks for engagements. Additionally, my organization created new efficiencies in the project, drastically reducing total manpower hours spent on In-Grid from 80 per week to something closer to 20. Finally, in the last few months, I led creative on a brand voice refresh that’s designed to make Xfinity sound and feel more like an authority on entertainment.
The work isn’t quite as interesting outside the context of a TV guide, but here are some choice selections from December 2024:
Best of 2024
The Penguin – Batman’s nemesis delivers the year’s darkest crime drama.
The Traitors – Reality TV stars compete in the year’s best whodunit.
Slow Horses – 2024’s best spy series is also one of the funniest.
Fallout – Future LA is a radioactive Wild West in 2024’s best sci-fi show.
The Fall Guy – The action-comedy duo of the year: Gosling and Blunt.
Challengers – Zendaya serves 2024’s steamiest romance in this tennis drama.
New releases
Deadpool & Wolverine – Marvel’s discarded heroes get one last shot.
Elton John: Never Too Late – The icon’s astonishing story—in his own words.
Landman – Taylor Sheridan’s gritty new drama may be his best yet.
Pulisic – The countdown to the World Cup starts with this docuseries.
Paris & Nicole: The Encore – Catch up with the OG queens of reality TV.
1992 – Ray Liotta shines in one of his final roles in this heist thriller.
Free
Free – From – Once you’re into this horror series, there’s no turning back.
Free – Blink Twice – Zoë Kravitz’s island mystery starring Channing Tatum.
Free – A Cowboy Christmas Romance – A city gal revisits her country roots.
Free – Chappie – This Hugh Jackman thriller about AI was ahead of its time.
Free – Dial S for Santa – A holiday romance with a side of mystery.
Free – Hotel Cocaine – A nightclub operator chases the American Dream.
Holiday picks
An Almost Christmas Story – Destined to be a Disney holiday classic.
Nutcrackers – Ben Stiller returns to the screen in this new holiday comedy.
Disney’s A Christmas Carol – A haunting take on the Dickens classic.
Christmas with the Kranks – Tim Allen proves you can’t escape the holidays.
Four Christmases – A relatable Vince Vaughn-Reese Witherspoon comedy.
Die Hard – A lone cop saves hostages from their company holiday party.