PECO — “What’s That Smell?”

Every year, utilities providers put marketing dollars toward safety messaging, and on the heels of our agency’s successful 3D rendered Shining Together series of brand ads, PECO was looking for a PSA in that same look and feel, but geared toward alerting customers to potential signs of danger from natural gas.

But while safety messages should be easy to remember, what to do in the unlikely event there’s a gas leak isn’t exactly top-of-mind for most of PECO’s customers. So, we thought pairing the information with something fun and relatable such as a story about somebody trying to figure out what stinks in their house (we’ve all been there!), it had the potential to become unforgettable — allowing PECO to position itself as an authority on safety while building trust with its customers.

Below are mock-ups for the TV script and OOH we pitched to the client.