This is all work that was either pitched to or developed on behalf of agency clients. However, because it did not enter production for one reason or another, much of what’s here lives only as deck slides with FPO imagery.
The big ideas are there though. Bold, imaginative, in some cases potentially transformational — all backed by data and all built to stand out from the infinite sea of content.
campaign
What’s That Smell?
A serious and important PSA…one that people will actually remember thanks to this humorous campaign.
collaboration
Xfinity X Meta
By creating a space in the metaverse and putting VR technology in its customers’ hands, Xfinity could reach new demographics, corner a growing market, and ultimately come to be viewed as a lifestyle brand.
activation
Fruity Pebbles X Fortnite
When Fruity Pebbles slides into your agency’s DMs, you bring out the big guns — Fortnite and NFL legend Jason Kelce.
ooh
What Else Is New?
After spending half a billion on renovations, Caesars Atlantic City was out to change the perception their casino resorts were outdated and lacked amenities.
AD
With You Wherever You Go
What’s one of the only things that’s with you at all times? Hint: it’s not your phone.
SOCIAL MEDIA
Sweet Relief
Following up a successful TV campaign with a social media series showing Xfinity shares its customers’ obsession with entertainment fandom.
content
Xfinity Hot Takes
Strategies to take the entertainment giant’s celebrity interview series and turn it into a viral sensation.
SCRIPTS
Entertainment Lives Here
With Xfinity, the newest TV shows magically find you. Live sports are always playing. And all your favorite movies are right there waiting.
