Xfinity X Meta

My colleague Josh Lane and I were tasked with dreaming up a massive partnership that would not only generate buzz, but had the potential to raise Xfinity’s profile from that of an entertainment or utilities provider into a space where it might be viewed as something closer to a lifestyle brand. It just so happened Josh was playing around with the Meta Quest at the time and observed Xfinity had zero representation in the metaverse space. We’re talking none whatsoever.

But that’s a tech offering, not a marketing campaign. So how do we sell Xfinity on not only joining the metaverse —but then how do we also make customers care?

By partnering directly with Meta, Xfinity could provide its customers with Quest headsets as part of its product offerings. The reason VR has not achieved larger adoption, we figure, isn’t because the technology isn’t fun or cool. The main issues are a lack of accessibility, with no real means of seeing one in action or testing it out before buying, while too few companies are developing for the space, resulting in limited applications.

Now, if Xfinity were to do rent-to-buy with its headsets and create a true entertainment experience on the metaverse, they could corner the market and be the company that finally takes VR mainstream. This isn’t just a marketing strategy. It’s a transformational business idea.

Here’s how it works: